Why Marketers Are a Valuable Addition to the Board
The pandemic has changed so many aspects of our lives but especially how we do business. “Today, companies are seeking better ways to connect to customers online—and they need directors who can advise on ways to personalize the digital experience.” With this and many other changes to the boardroom, markets are becoming more and more valuable as board members. Marketers are bringing a new insight of the consumer to the board room that has never been seen as needed before. They are offering a Wider Scope, Marketers and Diversity, and an Agenda for Action. Find out more about the marketer's role in the boardroom by reading the article Why Marketers Are a Valuable Addition to the Board written by Jennifer D. Fisher.