How Women-Run Businesses Are Thriving During The Pandemic

Image source: gstudioimagen / freepik.com

As the pandemic continues, many women-run companies have been tremendously impacted and even 25% of women-owned companies closed. However, some companies not only survived but thrived during these times. Forbes recently published an article breaking down 5 ways these fastest growing women-lead businesses have found success. To read the full article by Geri Stengel at Forbes, click here.

  • Ways The Fastest Growing Women-Run Businesses Survive The Coronavirus And Thrive:
  1. Government Supplier Diversity Programs
    68% of the 50 Fastest-Growing Businesses do business with the government. If you're 51% owned by women or other underrepresented groups, you can take advantage of government supplier-diversity programs at local, state, and federal levels.

  2. Tapping Global Markets 
    56% of the 50 Fastest Growing do business globally and only 12% of businesses that export are owned by women. By increasing their market, business leaders see the potential to increase their reach even further.

  3. Empowering Employees To Work From Home
    82% of corporate leaders plan to allow employees to work remotely some of the time. For employers, the benefits include lowering the cost of office space. For employees, the benefits include a flexible schedule, the ability to work from any location, and no more commuting.

  4. Expand Digital Offerings
    To make sure companies are meeting the needs of customers, they are introducing more virtual products and developing new virtual programs.

  5. Move Fast & Be Agile
    Whatever strategies have changed and are being implemented, as a leader you must be flexible and adapt quickly to change. If you’re not making appropriate adjustments, it may be too late.

 To read the full article by Geri Stengel at Forbes, click here. 


Return to list